Media Campaign 2008

Have you seen our latest advertisements yet?

Our media campaign runs from March to December in a variety of media. Here is an overview of what our campaign comprises.

Designs

Our campaign showcases three major themes – our professionalism, experience and creative thinking. The new tagline of ‘Your future with Friends’conveys what we like to achieve with investors; building a promising future together.

Apart from introducing our company, we put an emphasis on the role of the independent financial adviser used by the characters in our advertisements. We also highlight that Friends Provident International is an honorary patron of the Independent Financial Advisers Association.

Media Mix

TV

We produced 15-second TV commercials based on the three themes which have appeared on the finance channels 'NOW' and 'Cable'.

Print

Our print advertisements in various sizes appear in a variety of publications, including Benchmark, Economic Digest, Hong Kong Economic Journal, Hong Kong Economic Times, i-Money, Net Worth, Next Magazine, Oriental Daily News, South China Morning Post, The Standard, The Sun and Yazhou Zhoukan.

Web

We have square banner advertisements on The Standard website.

Outdoor

MTR

Large billboard advertisements will definitely capture your attention in the Hong Kong and Causeway Bay stations.

Bus

Buses with our visuals will not be missed in various districts of Hong Kong.

LED screen at the Wordwide House

Our TV commercials will flash at you on screen at the Worldwide House in Central.